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Boycott boost: Malaysian coffee chains gain as locals shun US brands over Gaza war
With over 400 outlets in Malaysia, Starbucks has been hit by the boycott, while local chains enjoy a boom. The recent conflict in Gaza has sparked a wave of support for local businesses as Malaysians choose to boycott US brands. This shift in consumer behavior has provided an opportunity for Malaysian coffee chains to thrive.
As the boycott gains momentum, Starbucks has seen a decline in sales and footfall across their outlets. Malaysians are actively seeking alternatives and turning to local coffee chains, which are experiencing a surge in popularity. These homegrown businesses are benefiting from the support of their fellow citizens who want to make a statement with their purchasing power.
The Gaza war has ignited a sense of solidarity among Malaysians, prompting them to actively support local businesses. This shift not only strengthens the local economy but also sends a powerful message to international brands. The success of Malaysian coffee chains in the midst of this boycott demonstrates the potential impact of consumer choices in shaping the market landscape.
