Go woke, go broke: Hims & Hers boss Andrew Dudum is a morally ...

I’m kicking myself.

I could have made a lot of money last Thursday by shorting stock in the buzzy sexual health care company Hims & Hers.

All I had to do was call my broker at 7:22 a.m., one minute after the company’s CEO committed commercial suicide by social media.

It was the nearest thing to a sure-fire Wall Street bet outside of Bud Light rehiring Dylan Mulvaney or Gillette doing another of its “All men are evil monsters until they prove otherwise” ads.

In fact, the moment I saw Andrew Dudum’s post on X, I instantly knew exactly how his next few days were going to play out:

• Outrage (ours …)
• Bemusement (his …)
• Hims & Hers stock collapse (down 8% on Friday alone).
• Groveling climbdown.
• What’s staggering is that HE didn’t seem to realize what was going to happen.

I guess he’s a Dud by name and a dud by nature.

This is what Dudum wrote that morning: “Moral courage > College degree. If you’re currently protesting against the genocide of the Palestinian people & for your university’s divestment from Israel, keep going. It’s working. There are plenty of companies & CEOs eager to hire you, regardless of university discipline.”

He then included a link to the Hims & Hers recruitment page on the firm’s website.

To understand just how spectacularly dumb Dudum’s post was, it’s important to recall exactly what had happened in the 48 hours leading up to it.

That was the period in which Columbia University’s student protesters, aided by outside professional agitators, smashed their way into historic Hamilton Hall, barricading the doors, and brandishing banners saying “Intifada” lest there be any doubt as to their violent intent.

This came after they’d spent two weeks harassing and abusing Jewish students, and stopped them from being given on-campus lectures, and after the same mob had been seen and heard regularly chanting that Hamas sing-along favorite, “From the river to the sea,” which infers the eradication of Israel, the terror group’s declared mission.

NYPD riot cops moved in on Tuesday night to arrest them, which they did with commendably ruthless efficiency.

And it was after witnessing all this that Andrew Dudum decided to tell the world what he thought about it and take sides in such a stunningly partisan way that it led to many of his customers venting their fury and his firm’s valuation self-imploding by $200 million.

Today, of course, he did what all virtue-signaling corporate imbeciles do when they suddenly discover their customer base doesn’t share their woke bulls–t: He melted like an ice cream cone in a heat wave.

In a self-pitying non-apology of a thread on X, Dudum walked back his previous comments, insisting he doesn’t condone or support violence, antisemitism or intimidation, even though that was exactly what he’d done.

Then, of course, he blamed everyone else for supposedly misconstruing his very unambiguous comments.

“The last few days have been a disheartening reflection of just how divisive a time we live in,” he whined. “I am deeply saddened that my support for peaceful protest has been interpreted by some as encouraging violence, intimidation, or bigotry of any kind.”

Then, of course, he played the victim card: “As a father whose children are both the descendants of Palestinian refugees who fled the Nakba in 1948, and the descendants of Holocaust survivors from Poland, I have a personal appreciation for the different perspectives people have which I live with daily at my dinner table. I hope and pray for peace and for an end to violence everywhere.”

When I read these words, I wondered: What did this great peace-loving moral crusader post after the horrendous Hamas terrorist attack on Israel on Oct. 7, in which 1,200 people were brutally murdered and 240 more kidnapped, including Holocaust survivors and babies?

Nothing.

Not a single bloody word.

In fact, Dudum’s first post after the atrocity came three weeks later on Oct. 27 when he retweeted an Amnesty International statement that read: “CEASEFIRE NOW! CEASEFIRE NOW! CEASEFIRE NOW! CEASEFIRE NOW! In the face of unfettered devastation and suffering, humanity must prevail. Demand a ceasefire by all parties to end civilian suffering.”

He clearly felt no such similar compulsion for humanity to prevail when it was mere Israelis being shot, bombed, raped and decapitated.

Is that the kind of moral courage that Dudum likes to preach about?

No, it’s stinking, two-faced moral bankruptcy.

It denotes a man who doesn’t actually care about peace, or an end to violence, if it’s a terrorist organization like Hamas waging an actual publicly stated genocide against Israel and Jews.

He only cares if it’s his side that is getting killed by way of retaliation.

Then he’s quite happy to reward protesting students who demand an Intifada — the last one was notable for Palestinian suicide bombers murdering Israelis — with a job.

Hims & Hers started up in 2017 by selling erectile dysfunction medication.

Ironically, thanks to its flaccid-brained CEO, it’s now suffered public opprobrium and the biggest stock price drop in its seven-year history.

And hypocrite Dudum couldn’t get me up to buy his products if he paid me $200 million.