Alipay+ enhances Jeju tourism with new digital payment partnership

SEOUL, SOUTH KOREA – Alipay+ announced it signed a business agreement with the Korea Easy Payment Foundation (KEPF) and Jeju Tourism Organization (JTO). The partnership aims to significantly enhance the travel experience for international visitors exploring the iconic island destination of Jeju by providing convenient digital payment services and exclusive offers, and thus contribute to boosting the local economy.

Through the agreement, users of 11 Alipay+ partner e-wallets including Alipay from the Chinese mainland, AlipayHK (Hong Kong SAR, China), MPay (Macao SAR, China), TrueMoney (Thailand), Touch ‘n Go eWallet (Malaysia), OCBC Digital (Singapore), Changi Pay (Singapore), and Hipay (Mongolia), HelloMoney and GCash (The Philippines) and Tinaba (Italy) will able to enjoy exclusive offers of up to 50% off at ZeroPay merchants across Jeju Island by simply scanning the ZeroPay QR code at the merchant’s counter with their home e-wallet apps.

According to the Jeju Tourism Organization, 377,734 foreign tourists visited Jeju between January and March this year, up 532.5 percent from 58,609 during the same period last year. It is also the first time since February 2020 that the number of foreign tourists to Jeju has exceeded 100,000 per month for three consecutive months. About 80% of international travelers to Jeju came from China, followed by those from Taiwan, Singapore and Japan.

“We are pleased to collaborate with KEPF and JTO to provide Alipay+ partner e-wallet users a seamless and rewarding digital payment experience during their travels to the beautiful island of Jeju,” said Hyung Kwon (Danny) Chung, General Manager of Alipay+ Korea, Europe, Middle East and Mongolia at Ant International. “As the number of overseas travelers visiting Jeju is clearly on the rise, we hope this partnership contributes to a recovery in inbound tourism to Jeju and revitalize local businesses.”

He added, “Alipay+ will continue to support the Jeju government’s efforts to attract international tourists visiting Jeju and enhance the overall travel experience, offering the most convenient digital payment services as well as great offers.”

“This agreement is geared towards boosting the spending of foreign tourists by promoting QR code-based transactions, thereby fostering economic growth in the local community. Together, we will actively promote Jeju as a premier global tourism destination,” stated Koh Seung-cheol, CEO of Jeju Tourism Office.

“We are pleased to enhance the payment experience for international tourists visiting Jeju Island through this tripartite business agreement. We aim to further expand our collaboration with domestic payment companies to develop a seamless payment infrastructure, integrating both domestic and international services,” stated Choi Tong-joo, CEO of Korea Easy Payment Foundation.

Since April 1, the Olle and Dongmun traditional markets in Jeju, which have ZeroPay merchants, have offered up to 50% off through the Alipay+ solution. During the promotion period, the number and volume of transactions using Alipay and other Alipay+ partner e-wallets at the markets has risen 403% and 509%, respectively, compared to the same period last month

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.